Zuli

brand identity, collateral design, color, logo design, product design, typography

The team at Zuli had a unique product idea – a smart plug that connects your lights and appliances through an app and enables them to adapt to your presence. But first they needed a name change (from Brightblue), a logo and brand identity, a product strategy, and packaging. This collaborative effort led to a successful product launch and several partnerships to bring their product to a wider audience.

The team at Zuli had a unique product idea – a smart plug that connects your lights and appliances through an app and enables them to adapt to your presence. But first they needed a name change (from Brightblu), a logo and brand identity, a product strategy, and packaging. This collaborative effort led to a successful product launch and several partnerships to bring their product to a wider audience.