Hyatt Hotels saw an opportunity to enhance the festival going experience at destination gatherings such as South By Southwest and Coachella with a new form of urban camping. A partnership with Reaction Housing yielded a novel approach to temporary housing structures complete with bedding, towels, and charging ports. A brand identity, logo, vibrant color scheme, application design, welcome guides, and associated swag completed the experience aimed at the youthful festival crowd.
Hyatt Hotels saw an opportunity to enhance the festival going experience at destination gatherings such as South By Southwest and Coachella with a new form of urban camping. A partnership with Reaction Housing yielded a novel approach to temporary housing structures complete with bedding, towels, and charging ports. A brand identity, logo, vibrant color scheme, application design, welcome guides, and associated swag completed the experience aimed at the youthful festival crowd.