ASIAN ART MUSEUM
Phoenix Kingdoms: The Last Splendor of China’s Bronze Age

ERASED FROM HISTORY, REBORN AS LEGEND

The Asian Art Museum is the world’s leading institution dedicated to connecting global audiences with Asian and Asian American art and culture. For the Phoenix Kingdoms exhibition, the museum requested a custom title treatment, exhibition identity, wayfinding for the galleries, and a comprehensive marketing campaign. During the run of the exhibition, museum admission revenues more than doubled compared to the previous year, and museum store sales peaked at three times higher than average.

SERVICES
Exhibition Identity
Signage & Wayfinding
Marketing Collateral