Profile

I am a graphic designer and creative director with a focus on brand identity.


I collaborate with businesses, authors, artists, entrepreneurs, and creatives to craft strategic design solutions and distinctive product experiences. I work with clients on projects of all shapes and sizes, join creative teams on site or remotely, and scale my approach to accommodate and serve the needs of each program.

I develop brands for new businesses in need of a logo, identity, and strategy. I help companies that may have an existing brand, but they are struggling to connect with their intended audience. We work together to identify relevant questions as a pathway to the best design solutions. My expertise lies in identifying and analyzing visual design insights in a clear and meaningful manner. Every client offers a unique story and perspective—my objective is to honor their vision with strategic design thinking that connects brand values to genuine experiences.

Capabilities

VISION

Art Direction 
Campaigns
Content Strategy
Creative Direction 
Design Direction 
Design Research
Messaging
Strategic Narrative

IDENTITY

Brand Activation
Brand Architecture
Brand Identity
Brand Guidelines
Brand Strategy
Positioning
Logo Design
Naming

CREATION

Book Design
Exhibition Design
Environments
Package Design
Presentations
Product Design
Publication Design
Typography